Sales enablement as a buzzword has been trending over social media for a few years now. If you ask me why, I’d say because it is one of the most powerful strategies to equip your salesforce with the right insights, expertise, and information ultimately resulting in revenue growth.
That being said, only knowing about the concept of sales enablement is not enough. It is very crucial to stay on top of the recent trends, knowledge, and new findings in this field. This will give you a head start in knowing what strategy would best suit your sales team and how you can gain a better competitive edge in the market.
However, sometimes it gets hard to pick out the right resources from the expansive content available online.
Here are 15 blogs that we think will lead you towards getting relevant and authentic information in no time.
1. HubSpot:
HubSpot’s massive blog comprehensively covers content related to inbound sales and marketing. You can find information on wide-ranging sales topics such as trending sales tips, tools, sales enablement trends, detailed hiring guides for managers, and so on.
Must-Read: 13 Sales Enablement Tools To Consider In 2021
2. SalesforLife Blog:
Founded in 2004, SalesforLife’s main aim is to become the most trusted sales source for its customers. Their blog comprises time relevant content that can help you stay at par with modern digital sales enablement trends. They also host insights and market research content from sales boardrooms all over the world.
3. SiriusPerspectives:
This blog is owned by SiriusDecisions, a B2B research and advisory firm. Here you can find crisp and precise content on various hot topics of sales such as sales enablement, asset management, sales onboarding, and so on. Their best-In-class insights can help you in making a better decision and executing with precision.
Must- Read: Six Ways To Accelerate New Hire Sales Onboarding For Retail Banks
4. Tamara Schenk’s Blog:
Being a thought leader in the field of sales enablement, Tamara Schenk’s blog hosts elaborate content on how frontline sales managers can coach their team better. She writes about sales strategies covering the entire sales system to ensure successful execution.
5. CSO Insights Blog:
CSO Insights, the research arm of Miller Heiman Group, consistently publishes blogposts on trending sales enablement topics like onboarding, coaching, talent management, and so on. Their blog is known for publishing content on the best practices of world-class sales organizations.
6. ATD Sales Enablement Blog:
Association for Talent Development (ATD) stands to be one of the world’s largest Talent Development organizations. In their blog, you will find relevant and easy-to-follow content covering aspects of developing, supporting, and empowering your frontline team.
Must- Read: How To Close Deals While Selling Remotely?
7. Sales Benchmark Index (SBI):
SBI is a consulting firm that comprises many marketing and sales leaders. Their blog contains tips and strategies to accelerate revenue growth from industry experts, backed with a decade of business strategy research. Their content is heavily focused on measuring ROI, strategy, talent management and also includes their own best practices.
8. Training Industry:
This blog hosts a wide range of training resources and information for learning professionals and includes a separate section dedicated to sales. You can visit this blog to get credible and updated information on customer training , inter employee training and other best practices in the field of sales.
9. Marketo Blog:
Marketo’s blog contains rich content on sales enablement. Their posts can help you start planning and executing your sales enablement program or improve your current one. Furthermore, you can receive customized content by availing of their subscription services.
Must- Read: Five Sales Enablement Trends To Look Out For In 2021
10. Challenger:
Challenger is dedicated to driving exponential growth by changing behaviors in sales, marketing, and service teams. Their blog covers a vast array of trending sales topics such as – customer service skills, plans for closing deals, tips for sales leaders, and so on. Their content is inclusive of the entire sales team from the frontline, to trainers and managers.
11. Dan Martell:
Dan Martell, an award winning entrepreneur, has his own blog which also includes sales enablement related content. He writes his content in a conversational and light hearted manner, which makes selling solutions and strategies seem more relatable. If you are a sales person looking for ways to grow If you are a sales person looking for ways to grow, this is where you could find the right content.
12. Guru’s Sales Enablement Blog:
This blog is run by Guru, a company wiki that enables you to have all the relevant information at your fingertips. Apart from covering important topics like knowledge management, product marketing, and customer support, Guru also has a section dedicated only towards sales enablement.
Must- Read: Seven Features To Watch Out For In Your Next Sales Enablement Tool
13. Dave Kurlan’s Blog:
Dave Kurlan is known for his ground breaking work in the field of assessment and evaluation of sales people. In his blog, you will find posts reflecting his latest thinking in the field of sales and sales leadership. He provides editorials, case histories, analyses and valuable insights about various stakeholders in the field of sales.
14. StorySlab Blog:
StorySlab aims to design tech which can be easily used by sales representatives. Their blog is filled with content on sales enablement and readiness. They also feature content on tips given by industry experts and have a newsletter to which you can subscribe for regularly updated content.
Must- Read: How To Assess Workforce Readiness With Microlearning
15. Andy Paul’s Blog:
Andy Paul is a much sought after business coach who is known for consulting with CEOs and sales teams. You can visit his blog for crisp B2B insights, podcasts, and rich content on sales enablement trends like sales automation, lead conversions and so on.
As you can see, there are a variety of resources which can provide you with all the required information on sales enablement. Whether you are looking to start building your sales enablement strategy or you want to finetune the existing one, these blogs will help you.
If you would like to feature on our list of sales enablement blogs for 2021, feel free to reach out to us at [email protected]!