Among the constant changes taking place in the world of sales, one noticeable change is the ever-evolving expectation of customers. Buyers today, are more informed than ever before making it very critical to keep them engaged with new updates and gripping face-to-face interactions.
However, with the new normal setting in, face-to-face interactions in most cases, have been replaced with virtual conversations making it even more challenging for the sales reps to make the right pitch to customers. Given these circumstances, how does a sales rep deliver the right message to the right prospect at the right time? The answer to this lies in having a robust sales readiness strategy. By investing in a sales readiness platform, you can equip sales reps with executive skills which will help them to close more and bigger deals.
An obvious question which follows is that are sales enablement and sales readiness the same? If not, which one should organizations be investing in?
Sales Enablement or Sales Readiness?
In a nutshell, Sales enablement is an umbrella concept which covers a wide range of activities and technology affecting the entire sales cycle. It includes tools, technologies, and content a+ sales rep requires to be more productive. Sales readiness, on the other hand, is a part of sales enablement that focuses on equipping reps with execution-based skills which they can use in the field to make good pitches and close deals.
Hence, if you are looking for a more outcome-based strategy focusing on upskilling your sales team in terms of on-field activities, investing in a sales readiness platform is the way to go!
Also, read- What Is The Difference Between LMS Vs Sales Enablement Vs Sales Readiness Vs Microlearning Platforms?
To make the process of choosing an efficient sales readiness platform easier, here is our pick of the 10 best sales-readiness platforms your company can invest in to ramp up frontline productivity
Seismic
If you are looking for deploying just-in-time training content to your reps in terms of specific buying scenarios targeted to a specific buyer or sales stage, Seismic is a platform you should consider. Not only that, it helps organizations draw specific rep and team-based insights to identify the most useful training materials and content and the inefficient ones based on performance and engagement.
SalesHood
This readiness platform believes in being able to train frontline reps without taking them off the field. With its Sell Through Curiosity, Remote Selling Mastery, and B2B sales solutions, SalesHood focuses on equipping the sales and customer teams to close deals faster and improve win rates. Furthermore, it has a video sales coaching feature that helps managers and sales reps work collaboratively.
Showpad
Driven towards making sales reps become consultative contacts for prospects, Showpad provides onboarding, training, and ongoing support for dedicated sales professionals. Showpad Coach which is part of the Showpad Sales Enablement Platform, combines industry-leading sales coaching with interactive selling experiences.
Master-O
This provides an all-in-one sales enablement platform that ensures sellers have the skills, knowledge, and content they need to optimize team success in a virtual world. Master-O empowers reps with the activated content they need to close deals faster, and the personalized coaching and learning they require for continuous improvement. Nearly 250,000 sales executives leverage Master-O to revolutionize the way they onboard, train, collaborate and sell. This platform specializes in repackaging long-form training and communication content into bite-sized microlearning modules enabling sales reps to learn on the go and enhance their retention capacity. Furthermore, it involves a library of game-based assessment formats and designs to assess the reps based on their learning.
Kahoot!
Though this is primarily a game-based learning platform, Kahoot! Can help sales reps ramp up their productivity by performing better. This platform enables sales leaders to form customizable quizzes boosting knowledge retention. This then helps the reps to make better product-based pitches and hence, close more deals.
Qstream
This is another platform that focuses on creating microlearning content for quick on-field training of frontline teams. Qstream specializes in short, purpose-built challenges and video scenarios that reinforce critical information and identify knowledge or skill gaps so managers know who, what, and when to coach. This platform is known for delivering an engaging and user-friendly learning experience helping organizations build high-performance teams.
Membrain
This readiness platform focuses on reinforcing behaviours that are key to making a B2B strategy work. Membrain’s content hub along with its dynamic processing tools helps sales reps engage prospects with the right hook to seal the deal. Furthermore, it enables sales reps to prioritize the right accounts by leveraging performance with existing customers over a period of time.
Awarathon
This platform’s AI-enabled training framework deeply assesses each of these parameters, to provide actionable roadmaps to mentors and managers thus, enabling them to upskill their sales reps more efficiently. Awarathon has a host of quizzes and assessments which reps can take on the go boosting their retention capacities. Furthermore, they include real-time reports that provide you with incisive, actionable insight about how to focus organizational resources and initiatives towards sales readiness.
Brainshark
This platform’s data-driven sales tools prepare frontline teams with the knowledge and skills they need to perform at the highest level. With solutions for training and coaching, as well as crisp insights into sales performance, customers can ensure their sales reps are always ready to make the most of any selling situation.
VerbTeams
Previously knows as Solofire, VerbTeams is a sales readiness software focusing on personalized experiences for frontline reps. Its user-friendly interface makes it so reps can quickly search for the right content, know when new content is uploaded, and what content fellow reps are using. Furthermore, sales reps can get actionable customer metrics with a click of a button.
If you would like to feature on our list of sales readiness platforms, feel free to reach out to us at [email protected]!