BUSINESS OBJECTIVE

The leadership team of a leading private bank, wanted to ensure higher sales productivity for their relationship and customer service managers and enable them to “sell through service” to the bank’s customers. To achieve this, the President of Retail Banking wanted the branch banking workforce to focus on increasing coverage, improving customer interactions and identifying opportunities to cross sell.

16,000+

Relationship Managers & Customer Service Managers

26

Gamification through badges on critical milestones.

3

Types of workforce tenure

APPROACH

16,000 LEARNERS

Gamified mobile based microlearning with customized learning content on selling skills, based on the tenure of the learner

26 REGIONAL MANAGER

Customized access to learner utilization, progress & effectiveness via email dashboard

PROJECT SPONSOR

Access & visibility to overall project performance & progress

LEARNING CONTENT

Sr. | Mid | Jr.

Contextualized based on tenure for RM & CSM roles in branch banking

DIGITAL LEARNING SOLUTION

ENGAGEMENT

RESULTS

80%

Increase in overall sales productivity

39%

Increase in cross selling

24%

Increase in client coverage

We Deliver Quick, Customizable & Learner Centric Digital Learning That Is Effortless!

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